Client Profile
Top-tier strategy consulting firm competing for a $5M digital transformation engagement.
The challenge: Differentiating their proposal in a crowded RFP where 5 firms were competing.
The solution: The firm conducted 15 expert calls over 4 days, capturing proprietary market sizing data and technology benchmarks that none of their competitors could access.
Results
- Won the engagement against 4 competitors
- Client cited 'unique market insights' as the deciding factor
- Proposal scored 40% higher on insight quality than next-ranked competitor
