Client Profile
Global CPG company with $45B revenue, entering 3 new Southeast Asian markets.
The challenge: Internal assumptions about market readiness weren't backed by local ground truth, and the company risked a $50M misallocation.
The solution: A combination of 200+ quantitative surveys across target markets and 30 expert calls with local distributors, retailers, and consumer behavior specialists refined the entry plan.
Results
- Market prioritization adjusted: delayed entry in 1 market, accelerated in another
- Pricing strategy revised based on local willingness-to-pay data
- Regional launch budget reallocated, saving ~$12M
