Client Profile
$2B single-family office historically concentrated in public equities and commercial real estate.
The challenge: The family office wanted to allocate 20% of AUM to alternative assets but lacked in-house expertise in private credit and infrastructure.
The solution: Over 12 months, Pharaon supported 60+ expert calls across fund managers, LP advisors, operating partners, and sector specialists to build conviction in specific funds and co-investment opportunities.
Results
- $400M deployed across 8 fund commitments and 3 co-investments
- Alternative portfolio outperforming public market benchmarks by 480bps in year 1
- Family office now has a replicable diligence framework for future allocations
